Latest update: June 2022
Welcome to Dragon Kart Brand
& Marketing page
Follow these guidelines when promoting Dragon Kart in marketing communications, including advertising, articles, websites, and printed promotions.
The dragon Symbol in the logo is taken from our game's main character: Pikalong. This is also a character in a series by a Vietnamese well-known artist named Thang Fly.
Additionally, we choose the Orange color because it is associated with meanings of joy, enthusiasm, creativity, happiness, and fun. All of these feelings is what we want to bring to Dragon Kart players.
The Dragon Kart logo should always be afforded a predetermined area of breathing space, referred to as clear space. Do not place the logo on top of other objects and leave a reasonable amount of margin around the outside so the logo is clearly visible.
This ensures that the identity maintains its hierarchy and is not overwhelmed by other visual elements.
Here are some things you should never do with the Dragon Kart logomark.
The primary colors are the major identity color which will be most use in different situation. They are to be used across all communications and applications, including as background colors and body copy.
Header, Subhead, Kicker, Bodycopy
Font manrope is the main font, which is used mainly for dragonk art’s publications such as web pages, printing...
Londrina Solid Thin
Londrina Solid Light
Londrina Solid Regular
Londrina Solid Black
Font londrina solid is a secondary font which is used for accents, titles and fonts for dragonkart's logo